David wanted to launch a fitness & lifestyle blog that captured his vision and represented him. He also was created his brand from scratch and need to developing branding from the ground up. He wanted a simple design that stood out.
After discussing his vision, brainstorming and sketching up a few ideas, the DSJ brand was born. We set brand guidelines, created the logo, launched social media platforms and launched his very first blog. We kept design consistency and made sure brand guidelines were represented accurately throughout all his media forms.