PROJECT INFO

THE BRIEF

Yummies, formerly known as Grimaldi’s Cake located in LES needed a make over. Katherine Carmelo, granddaughter of the founder and new owner, wanted a more playful logo than the old washed out 90’s Italian style red & white sign.

THE SOLUTION

 

After discussing their vision and sketching up a few drafts we decided to keep it simple. The logo entails an adorable cupcake that adds a bit of playfulness, while remaining all white, it creates a clean design that is unforgettable.

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