THE BRIEF
ZION NYC needed creative consulting and video production solutions for its newly formed branding and marketing.
THE SOLUTION
From ideation to publication I lead a team to produce creative and engaging video content for their social media platforms. I also consulted and directed creative teams for events and design. In this portfolio, you will find just some of the video work and creative collateral I produced.
When I am feeling creative. Here you will find doodles, illustrations, and digital artwork.
THE BRIEF
Elite is a small start-up business specializing in children’s educational toys. They wanted a fun and clean design for their new logo.
THE SOLUTION
The first toy, made by Chaley Kador, was a stuffed purple monkey. Her 4 year old daughter, Jessie, named it Elite. And this was the inspiration for the Elite business in smart toys. She wanted to keep the name, Elite, for its double meaning and incorporate the color purple into the design. We illustrated a playful font and kept the color scheme to a simple white and violet to create a very family-fun logo.
THE BRIEF
David wanted to launch a fitness & lifestyle blog that captured his vision and represented him. He also was created his brand from scratch and need to developing branding from the ground up. He wanted a simple design that stood out.
THE SOLUTION
After discussing his vision, brainstorming and sketching up a few ideas, the DSJ brand was born. We set brand guidelines, created the logo, launched social media platforms and launched his very first blog. We kept design consistency and made sure brand guidelines were represented accurately throughout all his media forms.
THE BRIEF
SinglePlatform needed client-facing content as well as content for internal use that was brand consistent. They needed design needs for digital media, social media and customized video production that could grow their online presence.
THE SOLUTION
After coming on board as a part-time graphic designer I helped create and execute newly branded materials such as sales decks, infographics, and social media branding. I also launch their new vision for video marketing, creating their Brand Reveal Video, Product Video, Tutorial Videos & helpful video series all found on their youtube channel.
THE BRIEF
Yummies, formerly known as Grimaldi’s Cake located in LES needed a make over. Katherine Carmelo, granddaughter of the founder and new owner, wanted a more playful logo than the old washed out 90’s Italian style red & white sign.
THE SOLUTION
After discussing their vision and sketching up a few drafts we decided to keep it simple. The logo entails an adorable cupcake that adds a bit of playfulness, while remaining all white, it creates a clean design that is unforgettable.
THE BRIEF
Nagal Design is an architecture firm located in midtown Manhattan. They needed a new & modern logo design.
THE SOLUTION
We played with a triangle shape made up of more shapes and various complimenting color to give their new logo a clean finish with an edge.
