Elite is a small start-up business specializing in children’s educational toys. They wanted a fun and clean design for their new logo.
The first toy, made by Chaley Kador, was a stuffed purple monkey. Her 4 year old daughter, Jessie, named it Elite. And this was the inspiration for the Elite business in smart toys. She wanted to keep the name, Elite, for its double meaning and incorporate the color purple into the design. We illustrated a playful font and kept the color scheme to a simple white and violet to create a very family-fun logo.