THE BRIEF

Shape Magazine wanted to develop a more authentic and relatable online presence on their youtube platform. They specifically wanted to connect and develop content for the beauty community.

THE SOLUTION

I conceptualized and produced an eight-part video series for their youtube platform “Blush Up with Steph” where we test different types of beauty content to help their media team discover what types of beauty content will perform best on their channel. The full series can be found on their youtube channel.